I suppose all of us, at some point in our lives, have discovered that we are afraid about something that we feel overwhelms us. It might be that we are afraid of our abilities to perform a task, therefore choosing not to try and engage in the effort. Such is the case for many in this new world of technology we find ourselves, in this new 21st century.
I, like most people, have found some challenges in this new era that I was afraid of, one being computers. I had run my business for years from the top of a legal pad with a pen and pencil. When I decided as a company owner that we had to move into the computer age with the rest of the world, I bought them for those in our offices who could navigate this new technology, not for myself. Now I will admit that I did something a little underhanded. I bought me one to sit on my desk so everyone would think I was a part of the new age. Truth of the matter is, I never plugged it in! However, I sure looked like I was in tune with the changing world.
Today, 20 years later, I wouldn’t know how to live life without my laptop and Blackberry phone. They go with me everywhere…day and night. Even so, when the company that I still co-own and serve as an executive officer decided to enter the on-line store arena, I rediscovered new fears about technology. Even though I was completely dependant on my computer and phone to function, I had never downloaded a song from the Internet. So here I am, my company is building an on-line store and one of the main focal points is downloading. I figured out pretty quickly that if I was going to expect the public to download our music from our site, I had better know how to do it as well. Now I’m anything but a “spring chicken” so I will admit I was a little nervous. So, on my own without any help from our tech guys, I set up my account and did it. It was so easy!! That’s when I knew, as the old saying goes, if I can do it…anybody can.
Today my world is full of technology, not just at my office, but also in my home. There are Tivo’s, flat screens, Ipods with docking stations and hard drives all over the house. I never thought I would adapt to this new world but now I wouldn’t know how to live any other way. Such is the case with many people in my age group as well as some in the younger generation. I often hear people say that they are afraid to do business on-line because they don’t want to give out their credit card number on their computer. Well the fact is, it is safer typing it on a secured on-line store site, than it is giving it out to someone over the phone. Besides, if people want it…they’ll get it no matter how protective one tries to be.
So I encourage everyone who reads this article, who is living in a world of fear just like I was, don’t be afraid. You’ll soon discover that baking a chocolate cake is much more difficult than downloading music from the Internet. There are so many upsides to engaging yourself in the technical world we live in. Buying your favorite products without leaving the comfort of your own home is not only easy, it’s economically smart. With the simple click of a button, you can bring the mall to your living room. Give it a try.
Crossroads Entertainment & Marketing, Inc.